Luke Bryan released his new album, Born Here, Live Here, Die Here, on Aug. 7. Coinciding with the album’s release, Luke dropped a new video for the project’s title track. The new clip features footage of Luke from the studio and stage to the streets and sticks.

Penned by Jake Mitchell, Jameson Rodgers and Josh Thompson, “Born Here, Live Here, Die Here” is one of 10 tunes on the new album, which already features three back-to-back-to-back No. 1 singles: “Knockin’ Boots,” “What She Wants Tonight” and “One Margarita.”

“My thing is, write and find some songs, and get about five or six songs going for the album—that starts setting the tone,” said Luke during a virtual media scrum on July 30. “Once you have five or six songs recorded, you can start feeling the vibe of the project. And then from there, you start seeing, ‘Well, what do I need from here? And what am I missing? Do I have too many uptempos, do I have too many mids? I don’t have enough love songs.’ My thing is: spread it out. Try to check a lot of boxes. I’m seven albums in. The current album cycle is about every two years. That’s 14 years of album making I’ve been a part of, which is insane to think about. At the end of it all, when I finish an album, I really try to have it be quite diverse and to let each track live on its own, stand on its own, and really speak for itself.”

Luke co-penned three songs on the new album, which also includes top songwriters Hillary Lindsey, Jon Nite, Ross Copperman, Dallas Davidson, Josh Thompson and more.

Watch Luke’s new video below.